Founder & Product Designer
Threads of Freedom
Threads of Freedom's mission is to transform the significance of Vietnamese cultural heritage into a daily accessory for the youth. By integrating symbols like the Nón Lá and rice plants into modern tote bags, the project makes patriotism a part of the modern lifestyle.
Entrepreneurship
Project's inspiration
National Day on September 2nd is a momentous occasion that evokes a sense of unity and pride in Vietnam’s history. However, in daily life—especially among the youth—patriotism is often confined to formal ceremonies. I wanted to make that spirit more relatable and practical through a familiar, everyday item: the tote bag.
By blending imagery, colors, and quotes associated with Independence Day, this project creates more than just an eco-friendly product; it spreads a meaningful message. This is the core of the project: integrating national pride into daily life, so that each tote bag becomes a wearable reminder of one’s love for the country that raised them.
Item Title Two
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Target
audience& Scope
Target Audience:
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Students and young individuals who appreciate minimalist fashion that embodies national pride.
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Eco-conscious consumers seeking environmentally friendly alternatives to plastic bags.
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The wider community, reached as the patriotic message is shared and spread through daily life.
Scope of Operations:
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Multi-channel distribution: Selling tote bags across both online and offline platforms.
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Direct sales: Participating in local fairs, workshops, and themed exhibitions.
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Digital marketing: Promoting the project and managing online sales through social media platforms, specifically Facebook and Instagram.
Social impact
Threads of Freedom transcends a simple commercial venture, creating a meaningful social impact through a sustainable 'give-back' model. Within four months, the initiative successfully distributed over 200 products, generating a profit of 20 million VND. These funds were fully transformed into educational resources, specifically for building a library and providing books for underprivileged children in remote regions. By blending cultural pride with direct community support—including gifting products to the elderly and students in need—the project fosters both national spirit and long-term educational growth.
